Lisa Girard

IDEA GENERATOR
Digital Communications Specialist

Marketing Ideas & Making Things Happen
in new media

ABOUT ME

I am a 21st century digital fox -  digital marketing maven that is ready to level up.

My career experience spans 20+ years in newspaper, radio, TV and online media. These two decades of work have allowed me to creatively express ideas that have been written, broadcast, and published on the web.

My core values are kindness, compassion, and honesty. I believe in transparency, digging in deep, and figuring out the why. Simple is better and the end user leads the way.

There is power in the pause. I choose positivity over negativity. I believe in conscious manifestation.

I still like the oxford comma ... and hair bands of the 80s. Ask me about my Swatch collection.

Mission

Secure a leadership role where I can still be creative and lead a team to produce outstanding results. My intention is to land at a world-class employer where I can finish out my marketing career in the next 15-20 years.

I might pursue that PhD I've always wanted as well.

Vision

To lead the next generation of marketers through the digital jungle while honoring traditional media forefathers

LET ME HELP

WHAT CAN I DO FOR YOU?

CONTENT
Content Creation & Management
  • write fresh copy, revamp old copy
  • make it simple, make it understandable
  • asset creation and management

HTML, CSS, Content Management System (CMS)
experience with WordPress, Joomla!, Kohana, SquareSpace, BigCommerce, Volusion

MS Office Suite
Google Business Suite (including AdWords)
Adobe Creative Suite
Social Media management (including digital ads)
Email campaigns
Video production - traditional and online media

code-655-blur
rubics-blk-555×555-50fade
RESEARCH
Strategy & Results

strategy: campaign and project research, development and implementation

results: review web page analtyics stats, digital ad campaign stats, optimize ad campaigns, research best practices, experiment, fail, succeed, report.

COMMUNICATE
Collaboration

Foster inter-departmental/vendor communication and collaboration. Generate ideas for best communication opportunities across all media channels. Strategize, implement, measure and report.

band-555-sax-50fade

EXPERIENCE & ACCOMPLISHMENTS

CONTENT MANAGEMENT
  • web content management for enterprise-level web site (300+ pages)  - hand-coded HTML/CSS
  • web content management using various CMSs (Drupal, WordPress, Joomla!, Kohana, etc....)
  • email campaigns with database/list segmentation to 90K+ subscribers
  • Tessitura CRM – arts patron database management, including e-commerce and user account management
SOCIAL MEDIA
  • social media content strategy, scheduling, and team management
    • Facebook: 22,000 followers
    • Twitter: 22,300 followers
    • Instagram: 1,176 followers
  • contest strategy, implementation, analytics
  • reputation management
  • marketing content creation/response management
OFFLINE
  • launched text-to-dontate/MMS campaign
  • launched networked Large Format Display HDTVs for digital signage display
  • implemented patron loyalty program tracked with iPad kiosks
  • implemented augmented reality mobile phone app for interactive art gallery experience
  • produced and scheduled content for outdoor digital marquee
COLLABORATION
  • ensure digital data accuracy and timeliness for 4x/yr public transit service changes & online schedules
    • parties involved: IT, Service Planning, Marketing/Digital Communications, 3rd party vendors
  • contribute to Drupal CMS conversion process
    • parties involved: IT, Marketing/Digital Communications, Procurement, 3rd party developer vendor
  • initiate concept and advise on user experience requirements for cloud-based talent gateway applicant tracking system
    • parties involved: IT, Finance, Human Resources, Marketing/Digital Communications, Procurement
  • research and advise on in-house video production strategy
    • parties involved: Education/Development, Legal, Human Resources, Marketing/Digital Communications
DIGITAL ADVERTISING
  • manage $500-20K digital advertising budgets
    • Google AdWords
    • Facebook
    • Instagram
  • ad creative production
  • ad campaign optimization
  • comprehensive stats analysis and reporting to stakeholders
PROFESSIONAL DEVELOPMENT

RESUMÉ

download a pdf version of my resume

download/view a plain text version of my resume

GET IN TOUCH

CONTACT ME

email lisaraygirard @ gmail.com

 

to top button